HOME/SEASON 2/The Harsh Truth About Consumer Startups ft. Vinayak Hegde

The Harsh Truth About Consumer Startups ft. Vinayak Hegde

16 March 2026330 viewsTHE INNOVATORS & DISRUPTORS PODCAST

EPISODE NOTES

B2B vs B2C - a completely different game. After spending years in B2B, Vinayak Hegde joined Zoomcar and got a crash course in how differently consumer businesses operate. TV ads. Fast growth cycles. A pace that B2B rarely demands. In B2B, you can sometimes get away with doing a decent job. Relationships carry weight, and switching costs are high. In consumer? There's no hiding. Options are always one tap away. It's a discipline most B2B operators never face - until they cross over. Have you worked on both sides? What surprised you the most? šŸ¤” šŸ‘‰ Subscribe for more insights: https://yt.openinapp.co/zwuxj #StartupIndia #GrowthStrategy #ConsumerTech #StartupJourney #BusinessStrategy #FounderMindset #InnovatorsAndDisruptors

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