IPL Isn’t Cricket. It’s a Startup Masterclass | ft. Abhay Tandon
EPISODE NOTES
Most founders watch IPL as fans. I watch it as a founder who can't stop seeing the business underneath the cricket. Because here's what the IPL quietly figured out that most brands are still trying to crack - people don't stay loyal to products. They stay loyal to things they feel they belong to. And the franchises that understood this early. They built something that transcended the sport entirely. Win or lose, season after season, fans kept showing up That's not a cricket story. That's the blueprint every consumer brand should be studying. The ones who get this don't just build products. They build communities. And that changes everything - the margins, the moats, the longevity. Watch the full clip to see exactly how the IPL became an $18.5 billion ecosystem - and what the numbers …