This Is What Billion-Dollar CPG Brands Understand ft. Dr. Rajesh Puneyani
EPISODE NOTES
His son's first ever products were Johnson baby oil and Johnson baby shampoo. Born in the US. Those were the defaults. No second thought. Fast forward. That same kid walks into the Kenvue office. Sees those exact products sitting there. And feels something most brand decks can never manufacture. That is not marketing. That is memory. That is trust built over a lifetime before the person even knew what trust meant. Dr. Rajesh Puneyani said this so casually but it hit hard. Because this is what science backed consumer research actually compounding looks like. Not a campaign. A generation. And that is exactly what keeps the Kenvue team obsessing over the next innovation. Because when your product is someone's earliest memory, average is simply not an option. š Subscribe for more insighā¦