AI Video Needs a Disclosure ft. Ashray Malhotra
EPISODE NOTES
Ashray Malhotra, Co-founder & CEO of Rephrase.ai (acquired by Adobe) breaks down a nuance most AI conversations miss. Deepfakes didn’t start as full AI-generated videos. They began with FaceSwap and quickly earned a bad reputation for the right reasons. But Ashray draws a clear line 👇 The issue isn’t AI-generated video itself. The issue is using it without consent and without disclosure. Here’s what actually matters: 🔺 People must give permission for their likeness to be used 🔺 Audiences must be clearly told what’s AI-generated and what’s real 🔺 Transparency should be non-negotiable Because when used responsibly, AI video still has powerful use cases: 🎥 Video is more engaging than text 🧠 It’s easier to absorb than long audio 🤝 It works when trust is intact AI doesn’t need less …