India’s Biggest Market Is Still Untouched ft. Madan Padaki
EPISODE NOTES
🎯 India’s e-commerce story is only 20% written As Madhan Padaki reflects on the last decade of e-commerce growth, one truth stands out. We’ve barely solved for the first 150–200 million people. The next one billion? That’s a completely different challenge. Here’s the problem: Scaling e-commerce to Bharat isn’t just about more sellers or better apps. It’s about redesigning the model itself. You have to factor in trust. You have to work around technology constraints. You have to solve last-mile logistics, across thousands of underserved pin codes. Aspirations are rising everywhere. Consumption is happening. But access isn’t evenly built. Madhan’s belief is clear: 🔺 Build for trust, not just transactions 🔺 Design for constraints, not perfect infrastructure 🔺 Solve logistics at sca…